Social Media for Brisbane Businesses Explained

Online social media has totally revolutionized not just the way users interact with each other, but more importantly the way that a customer will interact with businesses.

With over 900 million people using the internet world-wide, Facebook on its own is a huge marketing body, with many others such as Youtube, Twitter, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of company that has a public presence operates, and are now as necessary to a business as an email address and a website.

But with all of the obvious changes social media has brought to marketing, it is crucial to have a realistic assessment of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes a great many shonky or ill-informed companies and “social media experts” which focus on naïve businesses by over-hyping the possibilities and under-delivering.

Many millions of dollars and countless hours are utterly wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence can only fail and simply be a waste of time and money.

Despite creating the illusion of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media needs a continual presence, site maintenance and fresh content for successful results, and that means valuable time that most companies can’t spare. That’s why Social Media Brisbane does the work for you, while allowing room for approval and oversight by their clients.

Examples of how companies commonly do the wrong thing with social media include:

• Bad Content
Dreary or plagiarised articles, out-dated advice, and painful attempts to be current are all too common regarding what is published online. Be honest with yourself, people on the internet are savvy, and can sniff out smarm and condescension from miles.

• Impatience
Building a healthy online social network takes time and perseverance. A successful network doesn’t shoot up in a day, you need time and content to see results. Some businesses will start up a social media profile, watch their results for a short period of time and then quit in frustration when they don’t see the unrealistic results they hoped for.
This also ties into:

• Consistency
Spacing content out regularly over several platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will quickly be forgotten. Just a fortnightly update can see results regarding sustaining and developing relationships with customers.

We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the only important thing.

And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group offers.

Choosing consultants who concentrate on gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.


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