Social Media for Brisbane Businesses Explained

On-line social media has completely revolutionized not only the way that people interact, but essentially the way that customers fundamentally interact with business interests.

With more than 800 million users worldwide, Facebook alone is a huge marketing body, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of company that has a public presence operates, and are now as fundamental to businesses as an email address and a web-site.

But with all of the clear differences that social media has made to marketing, it is crucial to have a realistic assessment of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or clueless fly-by-night firms and “social media experts” that prey on new businesses by promising the world but being unable to deliver.

Millions of dollars and countless hours are wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence will most certainly fail and simply be a waste of time and money.

Despite hyping the illusion of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance to result in success, which means valuable time spent on it that many companies simply can’t spare. This is where Social Media Brisbane offers to do the work for you, while welcoming for oversight and approval by their clients.

Examples of how companies often go wrong with social media include:

• Bad Content
Dull or even stolen items, outdated advice, and painful attempts to be groovy are common when it comes to content published online. Be real: people on the internet are fairly shrewd, and can recognise deviousness and condescension without too much trouble.

• Impatience
Creating a healthy online social network takes time and persistence. A successful network won’t shoot up in a jiffy, it takes time and content in order to grow. Some businesses will create a social media profile, watch the results for a month and then quit with annoyance when they don’t receive the results they wanted.
This also ties into:

• Consistency
Spacing out your content on a regular schedule across several platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will quickly be left behind. Even only a fortnightly update will see results regarding continuing and growing relationships with customers.

The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the be all and end all.

And most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group does.

Choosing consultants that value gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results can simply end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.


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