Social Media for Brisbane Businesses Explained

On-line social media has completely revolutionized not only the way people interact, but more importantly the way that clients fundamentally interact with businesses.

With more than 800 million users worldwide, Facebook alone is a colossal marketing entity, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that any kind of company with a public presence operates, and are now as essential to a business as an email address and a web-site.

But with all of the clear changes social media has made to marketing, it is necessary to hold a realistic perspective of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or inexperienced fly-by-night firms and “social media experts” that prey on new businesses by over-hyping the potential but being unable to deliver.

Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business basics behind you, an online social media presence will inevitably fail and simply be a waste of time and money.

Despite creating the misconception of “free” advertising with its lack of start-up and hosting fees, social media needs a constant presence, site maintenance and fresh content to show good results, which demands valuable time that most businesses can’t spare. This is where Social Media Brisbane offers to do all the work for you, while welcoming for oversight and approval by clients.

Examples of where businesses commonly go wrong with social media include:

• Bad Content
Dull or plagiarised items, outdated advice, and embarrassing attempts to be hip are common regarding what is published online. Be honest with yourself, people who do business on the internet are fairly shrewd, and can recognise smarm and arrogance in an instant.

• Impatience
Creating a good online social network takes time and resolve. A successful network doesn’t sprout up in a day, it takes time and content to see results. Some businesses will create a social media profile, watch their results for a month and then give up with annoyance when they don’t get the results they hoped for.
This also ties into:

• Consistency
Spacing content out regularly over a number of platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a steady reminder of your brand’s presence you will quickly be forgotten. Even only a fortnightly update will be fantastic for continuing and growing relationships with customers.

The team here at Social Media Brisbane understand exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the only important tactic.

We also integrate revolutionary Search Engine Optimisation methods into our work, which is something that no other social media group offers.

Choosing consultants who value gimmicks over content and who throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals will only end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.


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