Social Media for Brisbane Businesses Explained

On-line social media has totally changed not just the way we interact with each other, but essentially the way that a customer will interact with businesses.

With more than 800 million people using the internet worldwide, Facebook alone is a colossal marketing body, with many others such as Youtube, Twitter, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business with a public presence will operate, and are now as necessary to a business as an email address and a homepage.

But with all of the obvious changes social media has made to marketing, it is necessary to hold a realistic assessment of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes innumerable shonky or inexperienced fly-by-night firms and “social media experts” which focus on naïve businesses by over-hyping the possibilities but under-delivering.

Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will most certainly fail and simply be a waste of time and money.

Despite creating the misconception of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance to show good results, which demands valuable time that most businesses can’t spare. That’s why Social Media Brisbane does all the work for you, while welcoming room for approval and oversight by clients.

Examples of where people often go wrong with social media include:

• Bad Content
Dull or plagiarised articles, outdated suggestions, and awful attempts to be current are common when it comes to what is published online. Be real: people on the internet are perceptive, and will recognise insincerity and arrogance in an instant.

• Impatience
Developing a strong online social network takes time and diligence. A successful network cannot just spring up in a day, you need time and content in order to grow. Often a business will start up a social media profile, watch their results for a short period of time and then quit with frustration when they don’t see the unrealistic results they expected.
This also ties into:

• Consistency
Spacing out your content on a regular schedule over several platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a regular reminder of your brand’s presence you will very quickly be forgotten. Just a small weekly update will be beneficial for maintaining and developing relationships with customers.

The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the be all and end all.

Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group offers.

Choosing consultants who value gimmicks before content and who throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results can only end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.


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